The RSBN website specifically touts the channel's status as a donations-based operation. Though Seales said he initially funded the operation out of pocket, he told Business Insider that RSBN had become donations-based, with donations averaging "roughly" $25 each. RSBN's most popular video - a clip of Secret Service agents surrounding Trump when a fan tried to charge the stage - has over 2.3 million views, while several videos of entire Trump events have over a million views. MSNBC, by comparison, has 173,000 subscribers. RSBN has over 186,000 subscribers on YouTube.
But Seales recognized that while the networks chopped up the speeches and posted bits on social media for news value, thousands of Trump supporters online wanted to tune in for large chunks or view the entire spectacle. The cable networks often carried Trump's speeches, which eschewed policy detail and rote stump-speech regurgitation for off-the-cuff zingers and audience participation.
The formula for the organization's success is simple. The Trump campaign has publicly supported the network, tweeting out links, while even some members of Hillary Clinton's campaign staff acknowledge privately that they watch the feeds of speeches on RSBN out of convenience. Seales said Trump appreciated that the network showed the size of his crowds at rallies, adding that the real-estate magnate "watches the network a lot" on his plane, though Business Insider could not confirm this. Account icon An icon in the shape of a person's head and shoulders.
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